B2B Writing Samples

I help tech companies educate their audience about their products, services, and general industry trends.

The Automation Company: A marketing agency that specializes in helping businesses automate their sales and marketing efforts through HubSpot and Salesforce.

• A Guide to Help You Find a CRM for Your Business

• The Best Practices for Reporting in HubSpot

• HubSpot’s New Reporting & Analytics Features You Don’t Want to Miss

• How to Build an Effective Sales & Marketing Funnel

Blend: Digital mortgage company that serves banks, credit unions, and financial institutions.

I wrote thought leadership articles around the digital mortgage process while keeping a pulse on industry trends and technology.

• Creating better outcomes through proactive finance (ghostwrote this for Blend’s CEO)

• How personalization impacts each step of the customer journey

AppLovin: Mobile app platform for gaming studios and businesses that focus on making apps.

I wrote guides, case studies, blogs, and thought leadership articles about mobile ads and strategies to optimize performance for more app downloads, user engagement, retention, and more.

• Best Monetization Tips (start with bidding)

• How to Balance Ad Load and Frequency to Maintain Engagement and Lifetime Value

• App Monetization 101: How to leverage and build a sustainable revenue stream

• Q&A With SparkLabs: Best practices for creating compelling ads

• Fueled by AppLovin partnership, Project Makeover hits #1 in U.S. charts

• Tasty Pill’s Bottle Flip 3D climbs to #1 spot with SparkLabs

Chartboost: Mobile gaming platform for studios and businesses.

• How to prioritize player experience with data and analytics (ghostwritten)

• Mastering cross-promotion for mobile game portfolios: Strategies and insights (ghostwritten)

Adverity: A data platform for businesses to easily automate the connectivity, transformation, and governance of data at scale.

I wrote case studies about how businesses use Adverity to integrate their various marketing performance tools and data in one place.

• Connecting and Enriching Data to Improve Performance

• Adore Me

• The Goodway Group

• Vodafone

• Carter’s

• Cosmonauts & Kings

• Infobip

• Media & Entertainment: 76ers

Upstart: AI lending platform that partners with banks and credit unions to provide consumer loans.

• 3 questions to ask your FinTech partner

Content Strategy

• This is an example of how I would rework a B2B blog post with sales executives as the target audience.

• Here is a case study writing sample for a company that provides automation for attorneys who need NDA services.